Stop Antisemitism urges Sephora to cut ties with Huda Beauty after founder Huda Kattan falsely claimed Israel was behind World Wars, 9/11, and October 7 terror attacks.
Global cosmetics giant Sephora is facing mounting pressure to sever ties with Huda Beauty after the brand’s founder, Huda Kattan, went on a now-deleted TikTok rant accusing Israel of orchestrating some of history’s deadliest events—from World War I and II to 9/11 and even the October 7 Hamas massacre.
The shocking claims, shared with Kattan’s 1.7 million followers, were met with outrage, particularly because both World Wars ended before Israel’s founding in 1948.
“All of the conspiracy theories… that Israel has been behind World War I, World War II, September 11, October 7—they allowed all of this stuff to happen,” Kattan said in the video. “Behind every World War? Yes. Behind September 11? Absolutely.”
The video spread rapidly before TikTok removed it for violating community guidelines.
StopAntisemitism Launches Campaign
In a letter obtained by Fox News Digital, Liora Rez, founder of StopAntisemitism, condemned Kattan’s remarks as “dangerous, antisemitic rhetoric” and called on Sephora to drop Huda Beauty immediately.
Rez accused Kattan of repeatedly inciting against Jews, citing past instances where she endorsed the false accusation that Jews harvest the organs of Palestinians and victim-blamed Israelis after Hamas terror attacks.
“From spreading the antisemitic lie that Jews harvest the organs of Palestinians to blaming Israelis for Hamas’ atrocities, Kattan has consistently used her massive platform to spread hate,” Rez wrote. “If Sephora is serious about creating a safe and inclusive space, it must cut ties.”
Rez warned she would boycott Sephora until action is taken and encourage others to do the same. She described Kattan as an “unhinged hater” who promotes “bigotry” under the guise of activism.
A Billion-Dollar Brand Under Fire
Kattan, a former finance professional, launched Huda Beauty in 2013. Within four years, it was valued at $1.2 billion and became one of Sephora’s most prominent brands, generating an estimated $200 million in annual profits. The brand has been carried in Sephora stores worldwide since 2015.
Despite the uproar, both Kattan and Sephora have remained silent, declining requests for comment.
The controversy underscores growing tensions between brand responsibility and freedom of speech—and raises the stakes for companies partnering with high-profile influencers who wield massive reach and influence online.
